Writer-filmmaker helping global brands build strong and engaged communities through the power of storytelling
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Design

From creating innovative packaging for Bizongo Design Square to illustrating for book covers, I love experimenting with design and working on creative challenges.

Alphabet Matchbox Tea

Alphabet Matchbox Tea

Project for Bizongo Design Square

Creators: Sandhya Ramachandran and Soniya Bhase

Alphabet Matchbox Tea merges alphabets with tea to create a collection of 26 exotic teas in matchboxes to make a perfect gift for any tea connoisseur.

Click here to know more about the Alphabet Matchbox Tea project

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Kaju Katli Tangram Edition

Kaju Katli Tangram Edition

Project for Bizongo Design Square

Creators: Sandhya Ramachandran and Soniya Bhase

We married sustainability with fun to produce a Kaju Katli sweet box that could be used over and again for play, even after the festivities and the sweets are over, using the concept of a Chinese Tangram.

Click here to know more about the Kaju Katli Tangram project

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Shagun envelopes | Money envelope design

Shagun envelopes | Money envelope design

Project for Bizongo Design Square

Creators: Sandhya Ramachandran and Soniya Bhase

We combined the ample space and old-world charm of the inland letter with a kitschy design and create a shagun/money envelope that lets one write a note and gift money.

Click here to know more about the Shagun Envelopes project

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Ode: Perfume Packaging

Ode: Perfume Packaging

Project for Bizongo Design Square

Creators: Sandhya Ramachandran and Soniya Bhase

Reimagining perfumes, we explored the idea that when each word is associated with a fragrance, we will hold on to both dearly, not letting its meaning or smell escape.

Click here to know more about the Ode Perfume project

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Festival Logo Design | Alpavirama 2011 South-Asian Short Fiction and Documentary Film Festival

Festival Logo Design | Alpavirama 2011 South-Asian Short Fiction and Documentary Film Festival

Designed the logo for the Alpavirama 2011 Short Fiction and Documentary Film Festival, hosted by the National Institute of Design, Paldi, Ahmedabad. It was used on all communication media associated with the festival, including website, posters, banners, festival booklet, newsletters, trophies, etc. The 'a', in a modified Coffee House font, holds a comma in its midst, thereby symbolising both the festival (the letter A for Alpavirama) and its meaning (Alpavirama signifies a precious pause).

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Freelance Book Cover Illustrations | Orient BlackSwan

Freelance Book Cover Illustrations | Orient BlackSwan

I worked as a Freelance Book Cover Illustrator for Orient BlackSwan and illustrated the book covers for three of their publications. (Click to visit the corresponding Orient BlackSwan listing for the particular book)

Red Tape, Bureaucracy, Structural Violence and Poverty in India by Akhil Gupta

Essential Readings for Teachers of English: From Research Insights to Classroom Practices

Bollywood in the age of New Media by Anustup Basu

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Illustration for the Kavikala Anthology

Illustration for the Kavikala Anthology

The Madness Mandali Project published an anthology of illustrations and poetry called Kavikala. I created the artwork for author and poet Janice Pariat’s poem Abandoned Trains.


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Poster for NID FIN Film Club

Poster for NID FIN Film Club

An A-4 poster that is folded to an A6 size, each unfolding revealing a certain new image or information about the movie. The centre-spread contains the movie synopsis with an illustration. Created posters in this format for Alfred Hitchcock’s Rear Window and Ousmane Sembène’s Moolaadé.