Writer-filmmaker helping global brands build strong and engaged communities through the power of storytelling
From revamping the Disney India website, creating innovative packaging for Bizongo Design Square to illustrating for book covers, I love experimenting with design and working on creative challenges.
As Web Content Producer for The Walt Disney Company, I executed the Disney Matterhorn project in India and spearheaded my team to revamp the Disney India website.
Led the content team to write clear, concise and engaging user-interface copy for the first edition of the Bizongo Seller app and Bizongo website. Today the app has been relaunched as Bizongo Partner Hub
Ideated the design and provided the copy for 360-degree marketing collaterals for Bizongo including but not limited to website and app banners, videos, social media posts, print and digital ads.
As Content and Design Lead at Bizongo, I managed the Mondelez project, liaising with the clients, and supporting the in-house design, client servicing and business development teams to produce a limited edition Rakshabandhan festival pack containing an assortment of Cadbury’s Dairy Milk Chocolates, along with accessories like rakhi and roli chawal.
Click here to know more about the Festival Gift Packing for Mondelez
As Content and Design Lead at Bizongo, liaised with the client and supported in-house teams to produce a library pack of four chocolates with six variations in a sleeve.
Click here to read more about the Bournville boxset
Project for Bizongo Design Square
Creators: Sandhya Ramachandran and Soniya Bhase
We married sustainability with fun to produce a Kaju Katli sweet box that could be used over and again for play, even after the festivities and the sweets are over, using the concept of a Chinese Tangram.
Click here to know more about the Kaju Katli Tangram project
*******************************************************
Project for Bizongo Design Square
Creators: Sandhya Ramachandran and Soniya Bhase
Alphabet Matchbox Tea merges alphabets with tea to create a collection of 26 exotic teas in matchboxes to make a perfect gift for any tea connoisseur.
Click here to know more about the Alphabet Matchbox Tea project
*******************************************************
Project for Bizongo Design Square
Creators: Sandhya Ramachandran and Soniya Bhase
We combined the ample space and old-world charm of the inland letter with a kitschy design and create a shagun/money envelope that lets one write a note and gift money.
Click here to know more about the Shagun Envelopes project
*******************************************************
Project for Bizongo Design Square
Creators: Sandhya Ramachandran and Soniya Bhase
Reimagining perfumes, we explored the idea that when each word is associated with a fragrance, we will hold on to both dearly, not letting its meaning or smell escape.
Click here to know more about the Ode Perfume project
*******************************************************
Designed the logo for the Alpavirama 2011 Short Fiction and Documentary Film Festival, hosted by the National Institute of Design, Paldi, Ahmedabad. It was used on all communication media associated with the festival, including website, posters, banners, festival booklet, newsletters, trophies, etc. The 'a', in a modified Coffee House font, holds a comma in its midst, thereby symbolising both the festival (the letter A for Alpavirama) and its meaning (Alpavirama signifies a precious pause).
*******************************************************
I worked as a Freelance Book Cover Illustrator for Orient BlackSwan and illustrated the book covers for three of their publications. (Click to visit the corresponding Orient BlackSwan listing for the particular book)
Red Tape, Bureaucracy, Structural Violence and Poverty in India by Akhil Gupta
Essential Readings for Teachers of English: From Research Insights to Classroom Practices
Bollywood in the age of New Media by Anustup Basu
*******************************************************
The Madness Mandali Project published an anthology of illustrations and poetry called Kavikala. I created the artwork for author and poet Janice Pariat’s poem Abandoned Trains.
*******************************************************
An A-4 poster that is folded to an A6 size, each unfolding revealing a certain new image or information about the movie. The centre-spread contains the movie synopsis with an illustration. Created posters in this format for Alfred Hitchcock’s Rear Window and Ousmane Sembène’s Moolaadé.